Jack Foley,
LMFT
California-licensed Marriage and Family Therapist. Founder of Chief Complaint Media and Holistic Solutions LLC. Active clinical caseload in Hermosa Beach, CA.
I spent years as both a clinician and an operator, pouring my own money into agencies that couldn't explain what they were doing. "We're optimizing your presence," they'd say. What did that mean? They couldn't tell you.
I learned the technical side myself. Built my own practice site using Astro despite having no development background when I started. Strong PageSpeed scores, schema markup, sitemap, Google Business Profile. Everything the brief says to do.
What I discovered: it wasn't complicated. Just intentionally obscured. Agencies had every incentive to keep it opaque. We don't.
That same discipline now extends to AI search. ChatGPT, Perplexity, and Google AI Overviews have changed how families find treatment. Getting cited by those systems requires clean HTML, structured data, and content written by someone who actually knows the clinical vocabulary, not repurposed wellness copy. That's what we build.
Chief Complaint Media is the formalization of that work. Behavioral health marketing, built by someone who has a clinical license and an active caseload.
The methodology that came out of that work, AI-readable foundation first, proven SEO playbook on top, is documented here: read the approach →
Headquartered in the South Bay, Los Angeles. Serving clients nationwide.
The person doing the work has a clinical license and an active caseload. That informs every content decision.
Pricing is published. You'll know what things cost before you get on a call.
Reports are in plain English. If we can't explain what we did, we won't charge for it.
We take on a small number of clients deliberately. You work with the founder, not a junior account manager.
AI is the leverage. The clinician stays on top. Most agencies use AI to produce more content. We use it to make the structure smarter and the execution faster. The judgment about what's true, what's compliant, and what a family in crisis needs to read stays human.
The team behind every page that ships.
Specialized roles. Strict standards. One operating system. Each page that goes live passes through every one of them in order. Jack reviews all of it.
Mira
Decides whether a page should exist at all. Skeptical by training. Will kill a page proposal if it doesn't earn its place in the architecture.
Theo
Maps search intent and the competitive landscape before a single word is written. Reads SERPs the way a chess player reads a board.
Adelaide
Turns research into a complete page blueprint. Hands the writer something so specific it would feel claustrophobic if it weren't also the reason the page works.
Rowan
Drafts every page in clinical voice. Will not write a page if the client's voice guide is empty. Person-first language is not optional.
Iris
Title tags, meta descriptions, heading hierarchy, keyword placement. Reviews structure, never style. Fixes the plumbing without rewriting the prose.
Coen
Connects every new page to the rest of the site through intentional links. Refuses to link to a page that doesn't exist or isn't on the build plan.
Margot
The hard stop. Reviews every page against outcome promises, unsupported claims, and 988 placement. Nothing reaches QA without her sign-off.
Sebastian
The last review before publication. If anything is missing, a CTA, the confidentiality line, a working link, the page goes back.
Niko
Generates valid JSON-LD. FAQPage, BlogPosting, Service, LocalBusiness, Person with credentials. Never fabricates. Never over-engineers.
Wren
Converts the approved draft into platform-ready output. Astro, Next.js, WordPress, whatever the codebase, the same standards apply.
Oren
Audits crawlability, indexation, Core Web Vitals, schema validity. Reads a Screaming Frog export like a radiologist reads a scan.
Linnea
Owns Google Business Profile, citation consistency, local pack visibility. Knows the map pack often outperforms organic on local intent.
Mateo
Runs the monthly report. Compares Search Console period-over-period, flags declines before they compound, writes the plain-English summary the client actually reads.
Anouk
Analyzes backlink gaps against competitors and builds the outreach queue. No link farms. No purchased authority. Earned only.
Soren
Audits every published page for AI citation readiness. Definition lead, statistic attribution, author byline with credentials, linked references. The "do AI engines cite us?" check.
Same standards on every page. Every claim reviewed. The work earns the citation, not the other way around.
Ready to talk about your program?
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