One good hour, then we take it from there.
The only thing we need much of your time for is the beginning. After that the work happens in the background and shows up in a monthly email you can read in five minutes.
Getting set up.
The intake interview
About an hour, recorded. Who you work with, what you actually treat, the modalities you use and how you'd explain them to a worried parent. Where your referrals come from now. What makes someone a good fit for you and what doesn't. This is the hour the whole thing is built on, and it's why your site won't read like everyone else's.
We build it
A fast site on modern infrastructure. A page for each clinician with credentials marked up so search engines and AI tools can verify who you are. A page for each service you genuinely offer. Your Google Business Profile set up with the right categories, which is a surprisingly common thing to get wrong.
You review, we launch
You read it, tell us what's off, we fix it. Everything is registered in your name from the start — the domain, the hosting, the content. Nothing about leaving later is complicated, because nothing is held hostage.
The part that compounds.
Search visibility isn't a thing you install. It's a thing you maintain. Here's what happens while you're seeing clients.
Content
Articles aimed at what your clients actually type into a search bar — the questions people ask before they're ready to call. Drafted against your intake, then read and corrected by a clinician before anything goes live.
Technical upkeep
Page speed, structured data, crawl errors, broken links, anything that breaks quietly. Sites decay. Someone should be watching, and it shouldn't be you.
Local presence
Google Business Profile kept accurate, review prompts for clients who offer, listings consistent across the directories that matter. For most practices this is where the phone calls actually originate.
AI visibility
Each month we ask ChatGPT, Perplexity, and Google's AI answers the questions your clients would ask — and record whether your practice comes up. Nobody else in this market measures this. Several sell it.
Tracking
Rankings on the terms that matter to you, watched for decline. Problems get caught while they're still small.
A report you'll read
What we did, what moved, what it means. Plain English, five minutes. If we can't explain it to you clearly, we shouldn't be charging you for it.
A clinician reads everything before it goes out.
A lot of this is automated, and it should be. Provisioning a site, checking page speed, tracking rankings, generating a report — none of that needs a person, and pretending otherwise would just make it cost more.
Two things don't get automated. The intake interview, because that's what makes your site yours instead of a template with the names swapped. And the clinical review of every piece of content, because writing about trauma or assessment or medication without having sat in the room produces something that reads wrong to the people who'd know — and increasingly, to Google as well.
The machine does the parts that are genuinely mechanical. The clinician does the parts that aren't. That order doesn't flip.
This takes about ninety days to start working.
Google Business Profile changes can show up in four to eight weeks. Meaningful movement in search results generally takes about ninety days from a technically sound site, and content keeps compounding well past that.
That's why there's a twelve-month initial term. Not to trap you — a three-month trial would only demonstrate that three months isn't long enough, which helps nobody. After the first year it's month to month, and whenever you go, you take everything with you.
That's the whole process.
Three weeks to live, about two hours of your time, and then someone tending it every month while you go back to seeing clients.
I take on three new practices a month, because I write the content myself. All inquiries are confidential.