Intake
Engine.

The Intake Engine is both the service and the proprietary AI system that runs it. It's a six-stage pipeline — Harvest, Generate, Pre-flight, Ship, Score, Learn — that runs daily. It maintains a living negative-keyword graph, generates ad and landing page variants constrained by ASAM, LegitScript, FTC and health ad policy, scores every inbound call, and feeds qualified-call values back into Smart Bidding nightly. A licensed LMFT supervises it.

Behavioral health paid search is a machine-scale problem. Thousands of shifting keywords. Compliance rules that eliminate most normal ad creative. Meta fatiguing creatives in 72 hours. Every inbound call the real conversion — not the click. Human teams can't maintain the velocity, so most agencies ship stale creative, miss negative keywords, and ignore call data. An AI pipeline matches the cadence the channel actually demands.

Yes to both. Google and Bing require LegitScript certification for addiction treatment advertisers. Most programs aren't running Google Ads because they tried to navigate this on their own and got stuck or rejected. We've been through the process — we handle submission, track approval, and know what flags the review. Fees are client-direct ($1,595 application + $3,095/yr per facility). Approval takes 4–8 weeks; we run account and campaign preparation in parallel so you're ready to launch the day it clears.

Budget tracks level of care. Detox and residential programs typically run $20,000–$100,000+ per month in ad spend. PHP and IOP programs usually start at $8,000–$20,000/month. Mental health group practices can produce meaningful data at $3,000–$8,000/month. Ad spend is paid client-direct to Google — we do not mark it up.

15% of monthly ad spend, with a $2,500/month minimum. Setup is $5,000 one-time. The percentage is mid-market for behavioral health PPC (Webserv and comparable agencies typically run 15–20%); the minimum kicks in when 15% of spend would be below $2,500, so smaller accounts are still economically viable. Above roughly $16,700/month in ad spend, the percentage exceeds the minimum and scales from there. Ad spend itself is billed client-direct by Google — we don't buy the media in our account and mark it up, so you always see exactly what the platform charged.

Every inbound call is routed through CallRail (with a BAA in place), transcribed, and scored by the pipeline on five dimensions: intent, level of care requested, insurance signal (self-pay, commercial, Medicaid), decision-maker (self or family), and urgency. Qualified calls produce a conversion value that flows back into Google Smart Bidding, so the algorithm optimizes for admits, not clicks.

Three differences. First, the system gets smarter over time — the negative-keyword graph, Smart Bidding training data, and creative library all compound monthly. A program switching agencies loses all of that and starts the learning curve over. Second, the work is supervised by a licensed LMFT who codes — not outsourced to separate clinical, creative, and engineering teams who don't speak to each other. Third, we optimize to cost-per-admit, not click-through rate or ROAS — the number that actually tracks to census.

A monthly plain-prose report — not a dashboard. Written from the pipeline log. What was spent, which campaigns produced qualified calls, insurance mix, what the calls sounded like, what the pipeline changed last month, and what we're watching. Readable by a CEO in five minutes. The AI drafts it from structured data. The clinician edits and signs it.